This Is Ben Smith’s Brain on Politics

Ben Smith’s tweets make me wish I were a neuroscientist.  I’d love to do a scan so that I could see the neurons firing in that guy’s brain. One thing is clear: The activity up there is moving around at rapid fire speed.

In some cases,  Smith might tweet several times within the same 1-minute window. His motto is:  ”A running conversation about politics,” and with just a few exceptions, he stays on topic. Smith gets his material from multiple sources: his fellow colleagues at Politico; other news organizations, such as ABC News, CNN, MSNBC, local television broadcasts or the person sitting next to him–where ever he is. Interestingly, Smith is based in Brooklyn, N.Y., which a few years ago might have placed him at a geographical disadvantage in covering politics. But his ability to cover politics all over the country is proof that a 21st century journalist can gather news effectively regardless of his physical location.

I get the impression that while Ben Smith is tweeting, he’s looking at several computer screens, handheld devices, and television sets simultaneously. Smith is plugged in to the micro ideas about political developments that are bubbling below–and above the surface. In short, Smith’s use of Twitter is a good example of to how social media can be used effectively. His writing is witty and engaging–despite the space constraints.

One criticism of Smith’s coverage is that it seems to lean center-left. Perhaps this is tendency because his assignment at The Politico during the 2008 race was to cover the Democratic Party as a blogger.

Smith ventures away from politics every now and then, but the off-topic tweets are interesting. For example, in one tweet he asked: “A friend’s looking for an easy podcasting set-up, if anyone’s got a recommendation.” I don’t think anyone answered, using Twitter, anyway.

Another time, he uses Twitter to let his followers know that he would be appearing on a panel about the November elections at Columbia University. This tweet included the other panelists’ names, and the date and time of the event.

One of my favorite Ben Smith tweets of the last few days shows the depth of his resourcefulness. It reads: “Guy next to me, w/20-something son: ‘If they overturn this health care bill, it’s going to cost me $6,000.’ ” Smith makes a point of tweeting the smallest details:  ”MSNBC painted the white space behind POLITICO yellow today, it seems.” I’m not sure what Smith was referring to there, but I was intrigued by the tweet, nonetheless.

On Oct. 13, Smith tweeted five times in 1 hour. In most of those cases, he tweeted about something he’d written himself, which makes sense. Because in doing so, he’s driving people back to the politico.com site. He does a lot of retweeting and a fair amount of “modified tweeting,” which allows him to expand on ideas expressed in the original tweets.

A survey taken last year in Norway found that journalists in that country use Twitter in these ways:

  • Research (30 percent)
  • Private use (29 percent)
  • Getting story ideas (23 percent)
  • Promotion and branding (17 percent)
  • Building network with other journalists (15 percent)
  • Getting in contact with sources and doing interviews (13 percent)
  • Getting feedback from readers (12 percent)
  • Ben Smith gets it in terms of understanding the many ways that journalists can leverage Twitter. He seems to have a left-leaning bias. Other than that, his use of Twitter is a model for journalists.

    Theme Design: What Works … and What Doesn’t

    I’m afraid that I’m working backward, because I wrote the critique of my assigned Web site (politico.com) last week.

    I chose the “advanced news theme” for my page because it was billed as one that would highlight articles, videos and slide shows. Now that I look back, however, I would have picked a theme page with a more dynamic feel.

    I like the use of color, but too much space is wasted in the banner at the top. The lettering should be at least one point size larger.

    The page needs more energy.

    Politico.com Design: Clean, Crisp

    No one could ever accuse  politico.com of having an identity crisis. The designers of this site are clear on their mission: to cover the American political scene from every possible angle. I’m going to evaluate the site based on six  elements: harmony, unity,  simplicity, contrast, proximity and hierarchy on a scale of 1 to 5–with 5 as the highest ranking.

    Harmony

    This is one of politico’s strongest elements.  We know right away which story is the lead of that particular moment, because the headline is larger than all of the others on the page. The site also uses photos effectively. Instead running a lot of graphics and charts, politico focuses on photos of people. The message? Politics is about people.  This element gets a 5.

    Unity

    The politico.com site is made up of 10 pages or layers, and each one has its own design–or identity. If you’re looking for a video or slideshow, click on “Multimedia.” The tab labeled The Arena uses a talk show format–with a moderator and a panel discussing a particular topic. Interestingly, the panelists represent a range of organizations. This almost has a radio show feel to it even thought it’s in print. Ranking: 5.

    Simplicity

    The tabs across the top of the page make navigation easy, as do the color of those tabs. More about that later. The headlines are one-line long, and usually, the writers are able to get their ideas across in fewer than six words. This telegraphic approach makes it easy for the reader digest the information quickly. I’d give the site a 5 for simplicity.

    Contrast

    The color scheme of the site also makes the information easy to process and absorb. The main colors are red, white and blue with a few gray bars here and there. The tabs at the top of the page are blue with white lettering with one exception: the tabs labeled “Headlines” and “More Info.” Those tabs are red, and color shift communicates a sense of urgency. My ranking for this element is a 4, mainly because the color scheme is so consistent that the site has a staid look.

    Proximity

    The design of this site is pretty linear, which is good because this straightforwardness makes it easy to navigate. One of the best examples of the site’s strength in this category is the tab labeled “Click,” which includes pictures of politicians, opinion leaders and other celebrities. This part of the site also includes videos, and one of the most interesting videos  up  now is part of MSNBC host Lawrence O’Donnell’s interview with Levi Johnston,  Sarah Pallin’s almost son-in-law and a candidate for mayor of Wasilla, Alaska. Ranking: 5.

    Hierarchy

    It seems to me that, other than the lead story at the top of the page,  the others have pretty much equal weight. The page almost looks like  a listing of stories with a headline, byline, and the first two lines of the story.  This gives the page an almost cluttered look. Ranking: 2.

    I chose News 0.1 as my new theme because its color scheme and sharpness are reminiscent of politico.com.

    politico.com critique

    I’ve been intensely interested in politics for many years, since working on Capitol Hill back when boss at the time, Sen. Frank R. Lautenberg, was the freshman senator from New Jersey. So I was thrilled to get a chance to critique politico.com.

    There’s a lot to like about Politico’s Web site. For example, if you are interested in the work of a particular reporter, you can click on that person’s name. The site also offers stories that go beyond politics, such as the story about Bristol Palin’s work on Dancing With the Stars.

    It’s also clear that a lot of thought went into the site.

    I also like the numerous points of entry, for example, it is possible to search by reporters’ names.

    The site also includes some entertainment news. The performance of Bristol Palin on Dancing With the Stars was featured by video http://www.youtube.com/watch?v=fPf7mvEdpVo. The Salahi Barbie doll story certainly fits in this category.

    The main page is a little overwhelming. There are so many headlines that it’s difficult to figure out what to click on. With the exception of the lead story, the others seem to have equal weight.

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